We'll send you about emails a month and you can change your preferences at any time by clicking on a link in the footer of our emails. Demographics are simply basic statistical information about people, such as gender, age, ethnic and racial background, income, etc.
If you spend some time planning at the beginning of an effort, you can save a great deal of time later on, because you know exactly what you should be doing at any point in the process. You might be concerned with one or a combination of the following: Becoming known, or better known, in the community Educating the public about the issue your organization addresses Recruiting program participants or beneficiaries Recruiting volunteers to help with your work Rallying supporters or the general public to action for your cause Announcing events Celebrating honors or victories Raising money to fund your work Countering the arguments, mistakes, or, occasionally, the lies or misrepresentations of those opposed to your work.
Crisis plans should include who takes responsibility for what — dealing with the media, correcting errors, deciding when something has to be redone rather than fixed, etc. Communication Helps to Test Assumptions A small group of people working independently may well make assumptions that do not reflect the reality of people on the front lines.
Enter your details to sign up for NTEN updates. To develop a successful communication strategy or plan, a series of strategic decisions need to be made.