Readers are encouraged to contact their nearest FAO representative to find out how to obtain FAO publications most easily in their area.
The buyers may be either institutions or individuals. Often, small producers lack information that others such as middlemen or exporters may have. One purpose of an MIS is to increase market transparency for small producers so that they can increase their power in the marketplace.
In collaboration with local communities, they developed the first locally-managed Marketing Information System in Sta. They can be local, regional, national or international.
Occasional examples from other places where an MIS has been used will also be cited. After an initial introduction to the concepts of MIS chapter 2the next three chapters take the reader through each of the steps in establishing an MIS.
LO7 Explain the importance and applications of information systems in functional areas of a business.